Although India has been the focus of attention for call centres and customer service centres it has, frankly, been our experience that western customer service concepts are not yet fully embedded in the Indian business psyche or, indeed, that the Indian consumer has yet come to fully understand the empowerment of the customer.

That is why in all our operations we have worked hard to instil an understanding that CRM is not a service - it is rather a culture.

Importantly we know, and have adjusted our processes to recognise that this culture can only be inculcated and assimilated over time and only then as a result of careful recruitment, good and ongoing training, the development of a stable team and in an environment of good HR and management.

Successful CRM support is often a combination of all that you see here - that is why we can confidently say that, for most SME's, we can create the team you want with the skills you need when you want them.

We can design and undertake original research, create a process, populate a date base and then give you the team that you need to operate at optimum level for you business or partnership.